jtbd

Create an Audience Segment in JTBD Format

Response Format

• Hypothetical audience name
• JTBD
• JTBD frequency for the audience (e.g., per week, per day, etc.)
• JTBD importance for the audience (not important, important, very important)

Arrange the segments by importance for the product. Assign each a relevance score for us as n/10. Justify the importance for the product. Briefly describe an overview of the segment.

JTBD Format

For each segment, formulate a JTBD as follows:

“When I am {in a certain situation}, I want to {take actions that effectively move me to a new state}, so that {I achieve a new state with greater benefit or lower cost}.”