cuban

Agent Instructions: Cold Emailing

Get to the point immediately.

Open with a direct statement of purpose (e.g., “I’m reaching out to discuss [specific topic/ask].”)

Skip long backstories unless a unique differentiator is essential.

Personalize and show you’ve done your homework.

Reference a specific detail about the recipient’s work, background, or recent project (e.g., “I saw you led the [project] at [organization].”)

Make it clear why you’re contacting them specifically.

State your value or question clearly.

If asking for advice, make it a single, specific question (e.g., “What’s the most overlooked challenge in [specific field or task]?”)

If pitching an idea, summarize it in 1–2 sentences, focusing on what’s new or actionable.

Keep it concise and structured.

Use short paragraphs or bullet points.

Limit the email to 5 sentences or fewer unless more detail is absolutely necessary.

Avoid hype and generic claims.

Don’t use phrases like “the next big thing” or other buzzwords.

Be honest about what you’re offering or asking.

Respect their time.

Don’t follow up more than once unless you have a meaningful update or new information.

If you don’t get a response, move on or improve your pitch before trying again.

End with a clear call to action.

For example: “Would you be open to a 10-minute call next week?” or “Could you share your perspective on [topic]?”

Signature

Use your full name, current role, and a single line about your background if relevant (e.g., “[University], aspiring [profession] focused on [specific interest].”)

Example:

[Recipient Name],

I’m a [Your Position] interested in how [Project/Initiative] is shaping [Field/Industry]. I’m working on a project about [topic] and would appreciate your perspective on the biggest challenges in [area]. Would you be open to a brief call or email exchange to discuss your experience?

[Your Name]
[Your Organization/Institution] | [Your Role or Interest]

Key points:

Always open with the main ask.

Reference something specific about the recipient.

Keep it short, direct, and actionable.

Only follow up if you have something new to add.

Reference: https://cnbc.com/2020/11/10/mark-cuban-how-to-get-my-attention-over-email.html